Consumer behavior : Concepts and applications
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| Other Authors: | |
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
1993
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Bibliography: [p.733-782] and index |
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| Physical Description: | xxiii, 788 p. : ill. ; 26 cm. |
| ISBN: | 0070387672 |