APA (7th ed.) Citation

LOUDON & Della Bitta. (1993). Consumer behavior: Concepts and applications (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

LOUDON and Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. New York: McGraw-Hill, 1993.

MLA (9th ed.) Citation

LOUDON and Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. McGraw-Hill, 1993.

Warning: These citations may not always be 100% accurate.